Just as everyone in development is enamored with scaling, it seems that far too many designers ask the question, “how much content can we dump in here, and still have things make sense?” rather than “how can we nix this nonsense, and just say what we mean?”. In many projects, it’s taken a priori that all the content that exists going into a project must remain intact. Of course, this leads to the new site simply shuffling a rotten core, putting a new face on old problems. Really, what’s diluting the web are piles of meaningless words, not a lack of style.

Matt Brown, suggesting some ways designers could help simplify the web. (#)